Client Brief:
Create a brand identity design for a Middle Eastern fast food place located in Astoria, Queens, NYC.
Create a brand identity design for a Middle Eastern fast food place located in Astoria, Queens, NYC.
Approach:
Darna is a casual Middle Eastern fast food place that combines a rich Middle Eastern food palette with a diverse array of fresh meat, veggies, dips, and sauces. It aims is to appeal to the new and changing neighborhood demographic; it has more young professionals and ethnically diverse people moving in. I found it most relevant to adopt a more modern approach to branding by combining common English, Arabic, and Franco-Arabic phrases that are commonly used by Middle Easterns, including as many Arabic dialects as I could.
Darna is a casual Middle Eastern fast food place that combines a rich Middle Eastern food palette with a diverse array of fresh meat, veggies, dips, and sauces. It aims is to appeal to the new and changing neighborhood demographic; it has more young professionals and ethnically diverse people moving in. I found it most relevant to adopt a more modern approach to branding by combining common English, Arabic, and Franco-Arabic phrases that are commonly used by Middle Easterns, including as many Arabic dialects as I could.
![](https://cdn.myportfolio.com/0d4b3271be4236bc4d361dd96a886288/01a39c50-4a3f-45dd-862e-a1bc18336ee0_rw_1920.jpg?h=fa29ec7510c23ac97995298b5589cf0e)
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![](https://cdn.myportfolio.com/0d4b3271be4236bc4d361dd96a886288/d1e5c89a-45a8-4d13-8b97-536933d3a739_rw_1920.jpg?h=53bef65954fce211835894dbf01ebd3b)
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![](https://cdn.myportfolio.com/0d4b3271be4236bc4d361dd96a886288/90c3fd89-d488-4d1f-959b-a106d71a8161_rw_1920.jpg?h=9ba2405912dbb44d689310dc8441962b)