Client Brief:
Create a brand identity design for a Middle Eastern fast food place located in Astoria, Queens, NYC.
Create a brand identity design for a Middle Eastern fast food place located in Astoria, Queens, NYC.
Approach:
Darna is a casual Middle Eastern fast food place that combines a rich Middle Eastern food palette with a diverse array of fresh meat, veggies, dips, and sauces. It aims is to appeal to the new and changing neighborhood demographic; it has more young professionals and ethnically diverse people moving in. I found it most relevant to adopt a more modern approach to branding by combining common English, Arabic, and Franco-Arabic phrases that are commonly used by Middle Easterns, including as many Arabic dialects as I could.
Darna is a casual Middle Eastern fast food place that combines a rich Middle Eastern food palette with a diverse array of fresh meat, veggies, dips, and sauces. It aims is to appeal to the new and changing neighborhood demographic; it has more young professionals and ethnically diverse people moving in. I found it most relevant to adopt a more modern approach to branding by combining common English, Arabic, and Franco-Arabic phrases that are commonly used by Middle Easterns, including as many Arabic dialects as I could.
