Student Brief: Create an intuitive cross-platform interface that aims to attract people to the ‘bike lifestyle’ in Cape Cod, Massachusetts.
Deliverables: logo, desktop website, responsive mobile website.
Approach: I designed PACE keeping in mind that it is geared towards an adventurous but busy audience. The interface is simple and straight to the point with almost no second screens as to avoid too many steps in the process. Moreover, the color palette was chosen keeping the target age-group in mind.