Student Brief: Design a youth-oriented and appealing brand identity for a custom t-shirt startup.
Deliverables: Startup concept, startup name, brand visual identity, brand messaging, mobile application design, stationary, packaging design and giveaways.
Approach: The main emotion I wanted Confettee to invoke was that of celebration and party, hence the brand's name being a play on words of confetti and tees. This also extended to the brand's visual identity with all the core visual elements of the brand stemming from confetti. Since the brand is targeting mostly millennial artists who are choosing to put their creation out there, I wanted Confettee's voice to be bold and confident. This is the reason I decided to go with provocative and in your face messages for the brand's copy.