Student Brief 
Design a youth-oriented and appealing brand identity for a custom t-shirt startup. 
Approach 
The main emotion I wanted Confettee to invoke was that of celebration and party, hence the brand's name being a play on words of confetti and tees. This also extended to the brand's visual identity with all the core visual elements. Since the brand is targeting mostly millennial artists who are choosing to put their creations out there, I wanted Confettee's voice to be bold and confident.
Back to Top